A Winning Strategy for SaaS Integration

November 4, 2014  | 

As a webinar platform, ON24 needed to offer customers the ability to easily integrate attendee information with marketing automation applications and CRM systems, so marketing can follow up with timely and relevant emails, and sales can contact the hottest prospects and close business faster. ON24 is a best-of-breed in webinar platforms, but seamless integration just wasn’t their bag. So they chose an iPaaS solution that allowed them to create critical connectivity quickly and cost-effectively.

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