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Scribe and Texas Rangers to Co-Present at Sports and Entertainment Technology Conference (SEAT)

Learn How Data Integration Can Drive Sales Efficiency and Ticket Sales

Manchester, N.H. — Jul 18, 2014 — Scribe Software, an established global provider of data integration solutions, today announced that Lou Antonucci, vice president of sales, will present with Katie Morgan, assistant director of ticket operations for the Texas Rangers, at the Sports and Entertainment Technology Conference in Miami on July 21 at 9:45 a.m. ET.

In their session, “Powerhouse Your CRM,” Antonucci and Morgan will share a Texas Rangers case study. The case study will highlight how the Rangers used Scribe’s integration tool to connect data from their Dynamics CRM system with key data sources to create more personalized customer experiences, leading to improved brand loyalty and higher sales.

Antonucci will also add his perspective on the value of connected data based on Scribe’s experience helping the Rangers and more than 50 other companies in the sports and entertainment industry, including the Los Angeles Angels and Oklahoma City Thunder, drive business value from data integration efforts.

The Sports & Entertainment Alliance in Technology, SEAT, is dedicated to the executives, decision makers and professionals who work in the fields of technology, digital marketing, social media, CRM, mobile technologies, ticketing operations and sales, fan experiential technologies, marketing, database marketing and sales across the sports, collegiate and the entertainment industry. The conference runs July 20th through 22nd and empowers sports franchises, sports organizations, colleges, entertainment venues, casinos, cruise-lines and entertainment organizations across the world.

“Drawing from experience working with dozens of professional sports teams, I’ll share knowledge on how companies can bring in more loyal customers for faster revenue growth through the power of data integration,” noted Antonucci. “Scribe has helped numerous sports organizations improve sales efficiency and boost ticket sales – even empowering one team to sell out more than 100 consecutive games.”

To learn more about Scribe’s integration successes in the sports and entertainment industry.

Full conference agenda.


About Scribe Software

Scribe is an established global provider of application and data integration software. The company's easy to use platforms, open APIs and comprehensive integration lifecycle management capabilities offer the fastest way to create, run, and adapt integrations. More than 12,000 customers and 1,200 partners -- including enterprises, software as a service (SaaS) providers, systems integrators (SIs) -- rely on Scribe's integration platform as a service (iPaaS) and on-premises platform to accelerate integration projects for greater time-to-value and meet the complex connectivity demands of today's cloud and hybrid environments. Scribe and its solution development partners serve customers in every industry, including financial services, life sciences, manufacturing, public sector, retail, utilities, higher education and media and entertainment.

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