PartnerTap Unleashes its Revolutionary Sales Collaboration and Intelligent Partnering Technology with Scribe’s Data Integration Platform

Seattle, WA and Manchester, NH – January 30, 2018 – PartnerTap, the world’s first B2B account-based partner collaboration solution, and Scribe Software, a global data integration leader, announces a partnership that will allow organizations  to easily connect to PartnerTap using Scribe’s growing list of CRM connectors. The partnership allows more sales organizations to take advantage of PartnerTap’s groundbreaking and entirely practical innovation for sales/channel collaboration which provides value to the buyer throughout their journey and empowers sales professionals to reach their sales targets.

Moving forward, PartnerTap will use Scribe’s integration platform as a service (iPaaS) to integrate the PartnerTap platform with a wide variety of CRM systems, including Microsoft Dynamics 365/CRM, SugarCRM, NetSuite, SAP, and HubSpot. This enables PartnerTap to create the critical communication link between a sales organization and their channel partner and to customize the PartnerTap deployment for each of their customers.

“This partnership is about serving our customers.  The Scribe iPaaS is powerful, flexible, and essential to getting this innovation into the hands of more organizations. In addition, this partnership allows us to focus our development team on creating more value for our enterprise customers.” said Cassandra Gholston, CEO of PartnerTap.

PartnerTap is unique in its ability to give modern, engaged, top-performing sales professionals unprecedented transparency into the mutual sales accounts they share. In addition, visibility to real-time in-account activity, by business partners, empowers sales pros to know precisely the right time to engage, exchange, access, and influence to optimize value for their customers. Business-to-business partnering is entirely transformed by PartnerTap and supported in a way that produces the most outstanding impact to the customer experience.

“Software buyers want their new cloud applications to integrate into an increasingly complex and diverse technology stack,” said Peter Chase, founder, executive vice president, and chief customer officer of Scribe Software. “PartnerTap has recognized the importance of delivering data integration solutions that work the way their customers want to work and the flexibility and control the Scribe platform provides.”

Overall, this partnership aims to allow more customer collaborations to transcend the logistical barriers associated with account-based partnering and account-based channel marketing strategies.  The Scribe-PartnerTap alliance will enable forward thinking leaders to focus on cultivating strategic relationships to engage and reciprocate to produce outstanding results.


About PartnerTap

PartnerTap connects salespeople with their best prospects, their referral partners. The PartnerTap app was created and designed to make the jobs of salespeople easier and more lucrative by connecting sales partners for a constant feed of leads and information on target accounts by providing the right introductions to the right decision makers.  The sales tool comes integrated with all major CRM’s, leaving the data entry to PartnerTap. Partnering with smart data is what PartnerTap does, offering salespeople visibility with account matching, and making lead sharing consistent.  PartnerTap has reinvented sales networking. Connect. Collaborate. Close.

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About Scribe Software

Scribe is an established global provider of application and data integration software. The company's easy to use platforms, open APIs and comprehensive integration lifecycle management capabilities offer the fastest way to create, run, and adapt integrations. More than 12,000 customers and 1,200 partners -- including enterprises, software as a service (SaaS) providers, systems integrators (SIs) -- rely on Scribe's integration platform as a service (iPaaS) and on-premises platform to accelerate integration projects for greater time-to-value and meet the complex connectivity demands of today's cloud and hybrid environments. Scribe and its solution development partners serve customers in every industry, including financial services, life sciences, manufacturing, public sector, retail, utilities, higher education and media and entertainment.

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