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Scribe

Marketo

Scribe offers connectivity to Marketo’s APIs enabling you to work with key Marketo entities including Lead, Activity, List, Opportunity, OpportunityRole as well as Custom Objects. Scribe exposes both the SOAP and REST APIs for Marketo ensuring you can handle any integration task. Scribe also supports Marketo WebHooks so you can better automate your integrations from within your Marketing Activities in Marketo.

Use the Marketo connector for data integration between Marketo and your CRM system, such as Salesforce, MS Dynamics, SugarCRM, HubSpot, and NetSuite; collaboration or survey tools; webinar platforms; data services; marketing databases; and more.

The Marketo connector

  • Exposes the Lead entity for upsert, read, and delete operations.
  • Exposes the List entity for add (lead) and remove (lead) operations.
  • Exposes the ActivityRecord and activity-specific entities for read operations.
  • Exposes Opportunity and OpportunityPersonRole entities for create, read, update, and delete operations.
  • Expose Marketo custom objects for create, read update and delete operations.
  • Use filtering capabilities to reduce API calls while accessing relevant data

Use the Marketo Connector to…

  • Extract leads from a CRM/data warehouse into Marketo and vice-versa
  • Empower your sales team by providing insights into how a lead or opportunity responds to marketing programs
  • Add opportunities from your CRM system to Marketo to run more effective campaigns with higher ROI’s
  • Event data integration to Marketo enabling attendees to be logged as leads in Marketo
  • Add or remove multiple leads from a specific list

Resources:

NetSuite and Marketo Contact and List Member Synchronization

This StarterPak provides a baseline set of maps that you can leverage to integrate your Marketo Contact and List data with NetSuite. This StarterPak requires customization in order to move your data properly, so please take care to read the entire user guide.

Scribe StarterPaks are meant to be used as a starting point for your own project, and should not be considered “plug and play” by their very nature. Scribe offers StarterPaks as is, there is no guarantee or commitment of support for these maps.

Resources:

Marketo and Dynamics CRM

This StarterPak provides a baseline set of maps that you can leverage to integrate your Microsoft Dynamics CRM data with Marketo. This StarterPak requires customization in order to move your data properly, so please take care to read the entire user guide.

Scribe StarterPaks are meant to be used as a starting point for your own project, and should not be considered “plug and play” by their very nature. Scribe offers StarterPaks as is, there is no guarantee or commitment of support for these maps.

Resources:

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