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Project Snapshot – Bedding Manufacturer

CRM-ERP Integration Increases Sales Efficiency

Client - Anonymous
Scribe Product – Insight
Connector – Microsoft Dynamics AX, Microsoft Dynamics CRM, ODBC, Oracle

Sales team is now able to view customer transaction and financial information easily, helping to make the team more productive.


This company manufactures and distributes premium mattresses and pillows made from its proprietary material. It is the worldwide leader in specialty sleep, the fastest growing segment of the estimated $13 billion global mattress market. The company is focused on developing, manufacturing and marketing advanced sleep surfaces that help improve the quality of life for people around the world and its products are currently sold in over 80 countries.

BUSINESS PROBLEM

  • Need for high speed integration between DynamicsAX and Dynamics CRM

SCRIBE PRODUCTS

  • Scribe Insight
  • Scribe Adapter for Microsoft Dynamics CRM
  • Scribe Adapter for Microsoft Dynamics AX

COMPETING TECHNOLOGIES

  • SAP Data Services

RESULTS

  • No custom code was required for configuration,making the integration process much faster and less expensive than custom code or competing technologies
  • Customer is impressed with the speed and extensibility of the integration between Dynamics CRM and Dynamics AX
  • Sales team is now able to view customer transaction and financial information easily, helping to make the team more productive
  • Time saved from not having to request reports from different internal groups is significant, as there is now one view of the customer, right at their fingertips
  • Customers are better served now, not having to provide information multiple times, and are able to receive up-sell and cross-sell information by the sales team
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