Scribe Blog

While it’s true sister companies Quark Expeditions and TCS World Travel provide services that are more exotic than most companies, they still face every-day data and application integration challenges that are common in many industry sectors. Both Quark, a leader in Arctic and Antarctic adventures, and TCS, which provides private jet expeditions, offer once-in-a-lifetime travel experiences to their customers. But...

One of the major uses of a data integration platform, such as Scribe Online, is data aggregation – or consolidating data from multiple isolated systems, or data silos. Often this is done as part of a reporting or analytics process that is critical to business operations.  Without the bridges that an integration platform like Scribe Online can build, data either...

Acquiring new customers is costly, so companies need to hang on tightly to existing ones. This can be hard work, but comes with a major payoff: even a small, incremental increase in customer retention can significantly raise profits. And you’ve probably got many of the tools you need for the task already. All it takes is a little creative thinking…...

The internet has changed the way we buy and sell products. For consumers the change has been around the accessibility of information they have before they buy a product. In 2011, Google introduced the concept of Zero Moment of Truth (ZMOT) which underlines the new shopping behavior of customers in the digital age. For companies interacting with these customers there...