One of the major trends in data integration is the expansion in the number and types of people involved in integration projects. Integration specialists that reside in the IT department are now sharing the workload with “ad hoc integrators”, these are people in specific departments (e.g., sales, marketing, service) or in focused business units who may be data savvy, but have other day jobs besides integration. While still a small portion of the integration community, even non-data folks, or so-called “citizen integrators” are increasingly getting into the act. For your average citizen to create integrations, however, the task needs to be much more focused and the interface needs to fit well with their existing work environment. So the tools have to fit the audience if you want to fully distribute integration tasks from integration specialists to ad hoc integrators and citizen integrators.
Over the history of Scribe, our focus has been to make integration more approachable by lowering the skill level, time, and effort required to create powerful data and application integrations. It should be no surprise, therefore, that Scribe recently launched Scribe Shadow on the Salesforce AppExchange. Scribe Shadow, which is built upon Scribe’s cloud integration platform (or iPaaS) is a focused data replication tool that is focused on a single, important task – making it easier to copy and export your Salesforce data to a SQL database so you can archive or backup your data or use it for reporting or analytics. This focus allows Shadow to be setup using a simple, wizard-driven interface in just a few minutes. It’s something any integration player (specialist, ad hoc, or citizen) can accomplish. More interesting is where you access and run Scribe Shadow. Instead of being a separate application you have to access in a unique browser window or through a unique username and password, Shadow is embedded within Salesforce. It’s lightening ready and installs as a tab on your Salesforce application, so you never have to leave Salesforce to setup, run, or monitor your Salesforce data replication process. That may seem like a small difference, but to folks like a Salesforce CRM Administrator or a Sales Operations Manager who lives in the Salesforce application, this makes the data replication task much more appealing. Expect this type of focused, native integration application to become more popular as integration demands increase with digital business initiatives and the continued specialization of cloud-based applications.
More on Scribe Shadow
Scribe Shadow allows you to configure a replication process that runs once per day in the cloud, all from within the native Salesforce experience. This means that, if you are a Salesforce user, you can setup and monitor an ongoing replication that generates an entire database schema on the target SQL or MySQL database, brings down all the recommended entities for replication, then keeps that replicated database up to date with daily syncs of new or changed data from your Salesforce. Scribe Shadow is simpler than using Salesforce’s own reporting tools and eliminates the need to generate multiple Salesforce reports and export them to CSV to use Excel or other tools to mine their data and discover trends. By using a replicated database, you can point your tool of choice at that database, and simply work with the data in its most simple form. Plus, by using this method you can greatly mitigate the number of API calls that are made to Salesforce on a day to day basis, leaving you more available for other integration projects.
To try Scribe Shadow, visit the Salesforce AppExchange.