Marketo’s update yesterday to it’s LaunchPoint portal will provide users an improved experience through “tagging, filtering, search-ability and SEO”. These great new features for users come with some tough strings attached for us partners however. Marketo recently informed LaunchPoint partners that their solution must be integrated with Marketo. The integration also needs to be fully documented to now qualify for a LaunchPoint listing. Not really a simple task for all parties involved.
While this requirement may have sparked a “heat of the moment” integration approach, your strategy now could result in more problems than solutions in the long run. For many of our existing partners, that heat of the moment approach was to start writing integrations directly to APIs – so in your case from your application to Marketo. While this approach may seem like an obvious solution, our partner’s ran into many problems with:
- The steep learning curve of understanding APIs
- Once establishing the integration, not being able to leverage this connection to any other application used by their customers
- Having to pay developers to re-write code after the application’s APIs are updated
So sure, writing custom code did fix it in the short term. But like our partners, will you want to fork out even more money to maintain this code over time? Don’t just take our word for it – see how fellow LaunchPoint Partners like On24 integrated their platform with Marketo realizing an 84% in cost savings.
If you choose to connect to an iPaaS, like Scribe Online, you can easily build an integration to Marketo that goes beyond the common scenarios on the Lead, Contact, Opportunity, and Activity Level. Our platform helps you make connections to your custom objects in Marketo (which normally wouldn’t be supported) through our data transformation capabilities.
Register for a free trial, and see for yourself how it works. Once you’re up and running, our platform will leverage the entities and their fields available in your application. Then by simply clicking, dragging and dropping your entities into our mapping environment, you build out connections to the necessary entities in Marketo. With this approach, you accelerate the time to develop integrations while our dashboard helps you track the health of the integrations as you adapt and change.
So, will you choose a quick one-off approach to meet these requirements, or save resources with an iPaaS that will extend the connectivity of your platform overtime?