If you haven’t notice, the data and application integration landscape is quickly changing. It’s clear that the shift to integration as a service is accelerating. Cloud adoption and the growth of software as a service (SaaS) applications, such as Salesforce, Microsoft Dynamics CRM Online, Marketo, HubSpot, and NetSuite, has stretched traditional integration platforms beyond their comfort zone and led to the emergence of integration platform as a service (iPaaS) solutions, such as Scribe Online. Now iPaaS adoption is really taking off as indicated by several recent market size predictions by top analysts. Some estimates predict the market will grow by 4X over the next four years, reaching approximately $1 billion by the end of 2019. Scribe is beginning to be recognized in these reports for its rapid customer growth and ability to serve a range of customer integration needs.
While SaaS adoption is noted as a major catalyst of this growth by these analysts, it’s also clear that “cloud-only” is not the sole use case. They point out that the increasing heterogeneity of enterprise application portfolios is just as big a factor. Many enterprises are searching for a solution to how they can tie data in their new cloud applications to the on-premise applications that they have used for decades. So iPaaS is increasingly being used for hybrid integration scenarios.
The other change that Scribe is seeing first hand is that the emergence of iPaaS is changing how organizations are buying, configuring and deploying integration. A great example of that are the recent announcements by LyntonWeb and BiyCloud. LyntonWeb created a self-serve portal where customers can request, configure and deploy integrations in just a few hours and without ever having to interact with LyntonWeb’ sales organization. BiyCloud is using Scribe Online to offer completely cloud-based BI service, allowing organizations to take advantage of the data visualizations in Qlik through an online service. Both of these examples show how integration and data are becoming easier for organizations to consume and use.
How is your business going to change to adapt to the new normal in data integration?