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The Forrester Wave™: ipaas for dynamic integration, q3 2016
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For the first two years after the Oklahoma City Thunder began operations in 2008, they sought ways to improve the business. The team turned to Microsoft Dynamics® CRM to help increase ticket sales and improve fan experiences. Leveraging Dynamics® CRM to its fullest extent required integrating the system with other key data sources such as the ticketing system and fan demographics.
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