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Solutions :: Salesforce Marketing Cloud (formerly ExactTarget) Connectivity

Salesforce® Marketing Cloud (formerly ExactTarget®) Connectivity

Salesforce Marketing Cloud is a targeted email marketing provider for Fortune 500 & Small Businesses alike. Achieve the full potential of the Salesforce Marketing Cloud Interactive Marketing Hub by leveraging customer data that resides in CRM, ERP, data warehouses & other systems. For more information, please visit Salesforce Marketing Cloud.

Salesforce Marketing Cloud Connector

Built By: Scribe Software for Salesforce Marketing Cloud
Works with: Scribe Online
Distributed by: Scribe Software

The Salesforce Marketing Cloud Connector integrates subscriber/list creation and maintenance activities with Salesforce Marketing Cloud. The Salesforce Marketing Cloud Connector is complimentary to Salesforce Marketing Cloud's native integration solution with Salesforce® & Microsoft Dynamics™ CRM giving you a richer & deeper integration between Salesforce Marketing Cloud & these popular CRM applications.

If you already have a Scribe Online account, you can find the Salesforce Marketing Cloud Connector in the marketplace. If you don’t have a Scribe Online account sign-up for a free trial.

Business Benefits:

  • Integrate Salesforce Marketing Cloud subscribers bi-directionally with other business systems such as CRM.
  • Move lists created in your other contact management applications into Salesforce Marketing Cloud.
  • Synchronize list maintenance such as subscriber updates & removal/addition of list subscribers between Salesforce Marketing Cloud & your other business applications.
  • Augment your native integration to Microsoft Dynamics CRM or Salesforce, which allows you to manage email sends from either CRM, to update your CRM with send metrics generated in Salesforce Marketing Cloud.
  • Create & access Salesforce Marketing Cloud Data Extensions & custom attributes simply & easily.

Technical Benefits:

  • Exposes the Subscriber entity for create, read, update, & delete operations.
  • Exposes the List entity for create & update operations.
  • Exposes the custom ListSubscriber entity to handle all list maintenance operations, including unsubscribing.
  • Exposes the Send & Event entities for read operations.
  • Generates custom Data Extensions on the fly.
  • Provides the ability to append to Data Extensions.

Sales & marketing work hand-in-hand, your sales & marketing applications should too! Automate your Salesforce Marketing Cloud subscriber & lists from contacts & lists already in your CRM system today. Easily manage & create Salesforce Marketing Cloud Data Extensions. Already have a native integration with Salesforce Marketing Cloud & your CRM system? Scribe is designed to work with these native integrations to provide even more flexibility & capability without changing or replacing what you have.

Want to learn more?

Email or speak with a Scribe representative at 1.603.622.5109 x1.